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In what ways does your media product use, develop or challenge the forms and conventions of real media products?
My media product follows the a conventional thriller in respects to the story line, the story line of my media product is very complicated, and follows mystrical twist through at the story, My media production doesn’t not follow the conventional narrative content of a thriller, as the narrative content is a story of Emily Rose’s life, it also consists of flash backs, and the film isn’t very consistent, because of the flash backs and non consistent scenes and images making the format of the product non conventional. With out Media product, the style of presentation is very different, as we used a series of flash backs and black and white effects, we got out inspiration from the thriller movie “Seven”.
This is a link to the opening squence of Seven to show what we intentionally wanted our opening scene to look like with the jiggy writting and flashes.
This inspired us to use a jiggy/jolty font/edit on our text, as well as the flashes and flash backs, we thought this would have a great effect on the movie, so this follows the conventions of the style of presentation.
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We used typical characters for the production, two twin girls, bwe decided this because twins are emotionall attached to each other and create a bond, which would mean they would have more of a emotional effect on the audience, as well as following conventions of most thrillers using little girls such as “The ring”
We used an orchestral music track to go with the movie, climaxing over the tension builinding scenes, to create the atmosphereic tension that a thriller movie creates. We created mise-en-scene’s in the park, hospital and bedroom, we chose these because parks and bedrooms are key elements in childrens lifes, and these are were most memories are generated. When we decided on the idea for the production, we decided that having an old fashion theme had much more of a thriller element so we have tried going for old fashion clothing such as white dresses, and tradional teddy bear pajamas. The only sound included in our production was screams coming from the main character, as we wanted the scenes to tell the story, instead of the dialog, as well of having the element that the production is a story we have a voice over of Emily explaining what is happening or what has happened throughout her life.
Our use of all these codes, suggests that we have been influenced by codes and conventions in our work to hit out target audience and their needs, it is important to follow the codes to ensure that the production is understood by the target market.
How does your media product represent particular social groups?
In our media production we don’t have very many social groups, only Emily, who represents a very twisted little girl who has lost her sister, she is white and middle class, also the doctor is very working class with his accent being very common, and mono tonned.
The man is very dominant in the film when he is a doctor, he has the most power, as he his powerful over Emily controlling her and forcing her to sleep, he also is a Doctor which would generally say he is the main income of his house hold, and in one scene he calls for a “sister” which is a nurse, which shows that the nurse is female, showing she is under the doctor, showing that he has higher status over her.
As we stuck to conventions we could not use an access of actors, and we had to use what was available, so ages, ethnicity and sexuality aren’t reersented well in a production, we also could not expremiment with different soical classes, physical ability/disability or regional identity, how ever status is shown by the doctor and the nurse, where the
doctors preffesion is higher then the nurse’s.
We also used a special prop that would show that both the Emiy's were the same person. Emily would always wear this necklace because to show who she was. As the necklace was a cross it contrasted what was happening in her life.
What kind of media institution might distribute your media product and why?
I think our media production would be an independent movie or even arthouse film company production, which means it would be very low budget, as there are no high tech effects or CGI taking place, just actors and a story line, which would mean that the production would belucky to make cinemas, and would only be a dvd realise as well as internet. The production would be funded by BFL and ourseleves with small budgeting and adverstment with low costs.
Our production would probably be distruibuted by the internet this would be because it would get to the target audience as nearly all of that target market use the internet, its easy, cheap and quick.
The selling point of our production would be the atmospheric effect that the movie goes off as well as the supernatural twist in the story, this would provide the company with a unique selling point as not many production have these twists in the story lines, distributors would take an interest in production because with a unique idea you can
Who would be the audience for your media product?
Our target audience is males and femals ranged between 15-19, we decided on this because of the resreach we constructed on BBFC guidlines, we used paranormal activity to help base our production with a acceptable certifacte and target audience, because paranormal activity was a 15 we decided that, that was an acceptable certifacte, because there was no sexual content, gore or violence within our content, but a fair amount of horror.
When we did our target audience research we found that most of the answered questionnaires showed that many people like supernatural thrillers with a twist to the story, most of the candidates did like thrillers with violence and gangsters, but our research shows that many females like the idea of a supernatural twist.
BBFC classifications helped us chose a 15 rated certifacted due to the lack of sexual content, gore and violence, we choose 15 because of the amount of horror content within our production.
Professional productions that are similar to ours would be, the Blair which project and paranormal activity , with the supernatural twist to the story line, these movied appealed to use because they were unique, and also very tension building, capturing a good audience, marketing was also a good strong point to these movies, with the suppense building atmosphere to the movies, interesting audiences and attracting them in.
Audience’s attracted to these types of movies would be interested in our movie production because of the horror/thriller content within the production is very similar to that of both of Blair which project and paranormal activity.
How did you attract/address your particular audience?
We included flash backs which added to the atmospheric effects of thrillers to gain the audience interest in the movie, also tension building over voice, also letting the audience in on information about the story, which also interests audience’s. Building up a connection with the audience and the main character (Emily Rose) cause the audience to want to know what is going to happen to Emily rose, because they would have that emotional bond with the character from the first scene of her being drugged.
As we were unable to get a contrasting range of social groupings due to our type of the thriller, we don’t have a representation of social groupings.
Our production particularly put themselves in the place of Emily, they sympathise with the fact that she has lost her twin sister, and she is now being drugged, with a twisted childhood, the audience are witnessing, her flashbacks and distorted memories, as well as her being held down by doctors, this causes the audience to sympathise with the Emily.
The attractions of our productions, would be the interesting flash back we have used and the way we have cleverly used them to fit in with her being drugged asleep, the attraction is in the editing and camera flashes that we have used to have the effect of a flashback.
This links back to the forms and conventions of a thriller movie because we have used the character to cause a bond with the audience, creating a tension building atmosphere; we have used a developed story line, which has a supernatural element.
We sent around questionnaires to get audience feedback on our movie, this would help us analysis the movie and seek improvements, our audience feedback suggested that the audience enjoyed the production, as they felt drawn into the movie as well spooked out, our feedback showed that the audience would watch the movie if it was a release.
What have you learnt about technologies from the process of constructing the product?
. When using the collage equipment it was able to enhance our idea’s because when we got to our locations we shot some different screens that were not in the script just to play around with idea’s as well camera angles making more of an effect on the scene.
When using the Cannon XM2 we were able to master the controls easily which made setting up very easy and assemble, we didn’t use many use’s of lenses, only zoom in and a pull focus which we didn’t end up using for our production, we found this task very difficult, and had to repeat it a few times before we got it right, even then we didn’t like the quality of the shot, we didn’t use any hand held shots apart from one, which didn’t turn out right, and we found it hard to conduct, we however used the tripod on many occasions, which made our shots more stable, all though it was hard to work the tripod, set it up right to get the right levels.
When shooting our productions, we sometimes found getting into some angles quiet difficult, and on most occasions the shot didn’t turn out right, when we were shooting the park scene’s it began to rain very hard, which then meant we had to film with an umbrella over the camera in order to keep it dry, this lead to the umbrella being in the shots and we’d have to re-take, the rain also led to the actors getting cold and wet.
When it came to editing we believed we were doing well with using pro cut, we then began to face difficulties with getting flashes into the scene as we had to use two different programmes to make this happen, as well as the effect on the titles.
We mastered editing very well asking for only very little help, we were able to be taught what to do quickly and then repeat it afterwards, which made editing allot easier and a faster process.
While editing we didn’t use any stills or pictures for the production, we did use a few sound transitions and they were just a fade, which helped with the rain soundtrack at the beginning, we found the jiggy text animation effect useful for a text to add that creepy effect to the writing.
We used music, sound and over voice throughout our production, and we had no problem conducting this, we used a sound booth and microphone to re-cord the over voice, and we found and orchestral tension building climaxing music.
Looking back to your preliminary task, what do you feel that you have learnt in the progression from it to the full product?
When we were conducting our preliminary we had two goes of it because the first time we conducted the preliminary, we didn’t get the camera angle right so we were unable to edit, so we had to redo the filming with right camera angles and shots which would fit together nicely for editing, we learnt how to cross cut between conversations, and how to get the editing flowing.
When it came to making our media production we used establishing shots, which we didn’t included in our preliminary, however using close up’s, mid shots, wide shots and point of view shots in our preliminary help us allot because we were able to learn how to do these shots in the preliminary and improve the shots in our final production. In our production, we struggled to use panning well, this may because we didn’t practice this during our preliminary exercise, and therefore we could not improve. During the preliminary, we were taught how to frame a shot, we then went on to put this skill into our final production.
We didn’t concentrate so much on sound in our final production, but using the preliminary exercise, we used non-diegetic sound with dialogue using the microphone attached to the Cannon MX2, we didn’t use much non-diegetic dialogue for our production, just a few screams and shouts. However we did use a sound track, music and ambient sound, such as a door slamming, we recording the door slamming ourselves, we also used a rain track to add to the rain in the first scene.
When it came to editing our first preliminary we realised the shots were wrong, but when we’re did, the editing went smoothly, when editing our production we included transitions such as fades, we did this to give a flash effect between the images, as she had flash backs, we also used a sound transition to fade out the rain.
I now feel very confident with the post production and production because I feel we have done are best at editing to get it to appeal to our target market, we work well as a production team to meet the deadlines of the coursework as well as getting it to appeal to the target market while enjoying ourselves, we worked as professionally as we could working in the rain and cold conditions to getting the written and editing work done.
I feel very confident in saying that I believe our end product is very successful because we met the needs of the target market as well as creating a capturing piece of film, that it not only interesting but entertaining. Our final product compares to professional films such as, “Seven”, “Blair witch project”
“Paranormal activity”
I believe our product will be very successful regarding to the success of the professional movies.
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